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uk lotto » Life-changing jackpots ‘motivate lottery players’ – February 1st 2012
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For some lottery fans it may be the excitement of getting involved in a national or international game, but for the majority the motivation for playing the lotto is down to the massive jackpots up for grabs.
This is according to professor Mark Griffiths, research director at Nottingham Trent University, who told the Metro that he believes it is totally understandable why draws such as the EuroMillions, UK National Lottery and Italian SuperEnalotto are so popular, because for a relatively small amount of money entrants can have a chance of winning a life-changing windfall.
The expert added these draws are also a good way of bringing people together, indeed, the largest jackpots are always a topic for discussion in the workplace and at home and are heavily featured in the media.
Professor Griffiths added that many adults like the fact that while they have their fun entering draws, there is some satisfaction in the knowledge there is a generous proportion of lottery proceeds going to good causes, supporting local communities and cultural projects.
However, the top prizes are undoubtedly the main reason why people try their luck at their favourite games.
“What we are talking about are life-changing amounts of money. The maximum jackpot you can win is the major motivating factor for why people play lotteries,” he remarked.
He added the excitement of winning a prize – not matter what size – adds to the fun of playing the lotto, so it is not all about the top payouts when it comes to explaining why people love entering draws all over the world.
In the UK, seven in ten adults regularly get involved in national and global lotteries and some 229 millionaires were created in 2011 alone thanks to the UK National Lottery and EuroMillions, winning a total of £720 million between them.
Furthermore, more than £30 million is generated each week for good causes.
Fans of the UK National Lottery can enter their lucky numbers in time for tonight’s (February 1st) draw, which is offering a jackpot worth £2.2 million if a player gets all six of their numbers correct.
