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new york lottery jackpot » USA lotto ads ‘use comedy to attract players’ – January 9th 2012
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It appears officials at the USA New York Sweet Million Lotto are targeting lottery fans who are also animal lovers early on in 2012, as their new commercial takes the strapline ‘sweeter than sweet’ to new levels.
The 31-second advert features a fairground scene with a difference – this difference being that it is enjoyed exclusively by bunnies.
This fantastical reverie concludes with a pair of rabbits taking off above the scene in a hot air balloon, looking out at their fellow critters as they head for the skies – but just like any dream, it all comes to an abrupt end as a huge comedy sign looms into view advertising the USA New York Sweet Million Lotto.
Both the pets and their balloon are bumped out of the frame to display the lottery‘s slogan, ‘Sweet million is sweeter than sweet … which is sweet’.
Players can enter the New York Sweet Million Lotto draw at online lotto site theLotter and pick the numbers they feel could give them a chance of taking home the coveted $1 million jackpot.
New York Sweet Millions Lotto
Another US draw that has also used comedy and the element of surprise is the Missouri Lottery, which has launched an ad that looks to attract new Club Keno fans.
In the commercial, a man is in a bar pondering what numbers to choose for his next lotto entry.
He spies a trio of young ladies in sports jerseys enjoying a drink at another table and decides to use the numbers on their tops as inspiration and checks each beauty out as he fills in the ticket with their numbers one by one.
Finally, he comes to the third girl and watches her in the hope of catching her eye when she turns around – but is taken aback when she reveals herself as a bearded man, who returns his smile as the narrator says: “Make friends. Play Keno.”
Humorous adverts are a great way of reminding lottery fans that in addition to the thrill of trying one’s luck at landing a big jackpot, they are also great fun and entertaining.
