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Lotto Stories » Bizarre lotto ads attract new players around the world – January 10th 2012
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Further to our blog on the USAlottery draws that are using humour to attract new players, it seems lottos around the world are also spreading the word with TV advertising – but some messages are more bizarre than comedic.
Sweden’s Viking Lotto – which is offering a 17.7 million Swedish krona jackpot in tomorrow’s (January 11th) draw – is promoting itself using a memorable commercial displaying a typically Scandinavian scene of a homely kitchen.
A woman is preparing dinner when the number 21 appears on the side of the onion she is about to chop. She then looks at the other vegetables she has laid out and a different figure materialises on each one to reveal what may be the perfect numbers for a winning lottery ticket.
As she gazes at the numbers, her old kitchen falls away to be replaced with a shiny modern one, but then her dream is brought to an end as her husband crashes into the room and asks about dinner.
The Oz Lotto – which is due its next draw on January 17th – is another lottery playing on the notion of a better life in its amusing commercial.
In it, a woebegone man says to the camera: “My dream is to never have to wake up before midday again.”
He then rolls his eyes and puts on a giant chicken head, revealing the fact he has to wear a chicken suit and advertise a parking lot for a living.
The narrator then states: “Hey, we don’t choose the dreams,” while the tagline “Live the Lotto Life” fills the screen.
Finally, the Israeli Lotto advert features a smart woman in a red dress striding across an airport terminal with matching luggage.
She goes to the baggage inspector to have her case looked at and the man performing the task flirts a little. He takes her passport and asks her where she is going. The woman rattles off a long list of locations and he asks her to unzip her luggage for him.
Haughtily, the lottery winner gives a wry smile, and replies: “It’s not my bag, it’s my wallet!”
The inspector gazes at the suitcase which is stuffed with cash before the traveller zips it back up and walks off to start her new life as a multi-millionairess.
http://youtu.be/rdm9zQ0SjS0
These ads are just some of the memorable campaigns lotto companies have launched recently and using bizarre or cheeky messages speaks to a great deal of lotto fans in some way.
