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Will new TV show encourage consumers to play lotto online? – October 5th 2011

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A new television show that has proved a hit in Australia may well encourage consumers to play lotto online more regularly.

Entitled Winner and Losers, the story starts with four women  buying a lottery ticket after an unsuccessful reunion with their former classmates.

The friends discover their numbers have come up – something that many lottery fans may dream about happening to themselves.

It has been reported that the show has consistently received high viewing figures in Australia – which could mean lotto fans have been inspired by the heroines’ good fortune.

And lotto fans who do not want to wait for the show to air before buying their lottery tickets can play their favourite Antipodean game at theLotter, with draws including Australia Powerball Lotto and Oz Lotto available online.

Play lotto online at theLotter.