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Lotto slogans and what they mean – April 25th 2012

Lottery organisations around the world have slogans and some are so catchy they define the game perfectly.

So, here are some particularly memorable mottos from around the world and why they are particularly clever or funny.

What would you do?

The New Zealand Powerball lotto slogan invites fans – and those who are curious to play – to imagine what life would be like if they were lucky enough to take home the coveted jackpot.

It is a simple idea, but once that thought gets into a lottery player’s head, it’s hard to think about anything else.

Don’t live a little, live a Lotto!

The UK National Lottery changed its memorable ‘It could be you’ slogan to ‘Don’t live a little, live a Lotto’ in recent years in a huge publicity campaign starring Scottish comedian Billy Connolly.

As well as being memorable, the new legend is clever, using wordplay to emphasise that entering the twice-weekly draw is fun, encouraging people to buy a ticket and perhaps have the chance to take home a prize that could make all their dreams come true.

Having a ball!

Illinois’ Hoosier Lottery‘s slogan ‘Having a ball’ is another fun motto.

It is obviously playing with the word ‘ball’, in that the winner is decided when the numbers are read off the lottery balls that are selected at random in the drawing – which could lead to a lucky ticketholder taking home a life-changing prize.

You Never Know…

The New York Lotto uses this slogan in its successful advertising campaigns, tempting lottery fans to enter the draw because until they have bought a ticket, that may never know if their numbers would have been the ones that came up when the results are announced.

Playing with the idea that anybody could take home a top prize is a good marketing technique for encouraging lottery fans who are happy to take a chance and hope for the best.

Live a Lotto life!

Wordplay is a device used again by the Oz Lotto, which emphasises there is a lot of fun to be had playing the lottery, replacing the slang for ‘a lot of’ with the clever homophone ‘lotto‘.

The life a lotto winner can enjoy if their numbers come up could be beyond their wildest dreams, which is the notion this slogan succeeds in delivering.